In the world of ever-expanding skincare routines and trending products, there's one step that remains steadfastly important regardless of season, skin type, or age: SPF application.
While you may associate sunscreen with beach days and summer outings, the truth is that SPF protection should be your year-round skincare essential. Today, I want to talk about why my bestselling SPF has become a customer favourite and why incorporating it into your daily routine is perhaps the single most important thing you can do for your skin's long-term health

1. It's Never Too Early (Or Too Late) To Start
When it comes to skincare, we often think about addressing problems after they appear – tackling fine lines once we notice them or treating dark spots after they've formed. But SPF is different; it's truly preventative care at its finest.
The sun's UV rays contribute to approximately 90% of visible skin aging. That means those wrinkles, fine lines, and dark spots you're trying to combat with expensive serums and treatments?
Many could have been prevented or minimized with consistent SPF use.
The remarkable thing about making SPF part of your daily ritual is that even if you do absolutely nothing else for your skin, this one step will dramatically impact how your skin ages over time. It truly is the foundation of effective skincare.
2. What Makes my SPF Different
Not all sun protection is created equal, and our UK-made SPF stands apart for several key reasons:
1. Broad Spectrum Protection
Our formula provides comprehensive defense against both UVA rays (the "aging" rays that penetrate deep into skin) and UVB rays (the "burning" rays that cause sunburn). This dual protection ensures your skin is shielded from the full spectrum of harmful radiation.
2. Multi-Benefit Formula
Beyond sun protection, we have infused my SPF with ingredients that actively improve your skin while protecting it:
Lactic Acid: This gentle AHA hydrates the skin while providing mild exfoliation, helping your complexion stay smooth and moisturised throughout the day.
Citric Acid: Helps control oil production, making this SPF perfect for all skin types – even those concerned about that midday shine.
3. Wearable Comfort
The number one reason people skip SPF, they usually don't like how it feels.
I feel like mine is different!
- Penetrates quickly with no greasy residue
- Won't clog pores or cause breakouts
- Stays put even during hot, sweaty days
- Won't run into your eyes during activity
- Creates the perfect base for makeup (or looks great on its own!
- Suitable for everyone
Application Tips: Getting The Most From Your SPF
While having a quality SPF is essential, how you use it matters just as much. Here are my top tips for maximising protection:
The Right Amount
Many people apply too little SPF to get the labeled protection. For your face and neck, apply two pumps of Protect.
Reapplication Is Key
This is perhaps the most overlooked aspect of sun protection. Applying SPF once in the morning isn't enough if you're spending time outdoors. Even the best formulas break down with sun exposure, sweat, and natural skin oils.
For optimal protection on sunny days, reapply every two hours when outdoors. Even on cloudy days, don't skip – up to 80% of UV rays penetrate cloud cover!
Don't Forget These Spots
When applying, pay special attention to commonly missed areas:
- The tops of your ears
- Your neck (front and back)
- Your hairline
Customer Favourites: What People Love About Protect SPF
Time and again, customers and clients tell me they've finally found an SPF they actually enjoy using. Here's what they love most:
This is such a great product, it’s my go to sunscreen for all year protection. It leaves your skin with a beautiful glowy texture.
- Linda W
A wonderful product. My wife buys this, the item lasts around three months with everyday use. Having suffered a little sun damage which was treated she was recommended by her nurse to try this product for ongoing protection. She loves the way it is protecting her skin and having used it for several years now can see a real improvement in the skin texture. Much more hydrated and glowing. Thank you.
- Rodney M
You can shop my SPF here
Until the next time.
Jacs x